About Alpaca

About Alpaca

History & Founders

Alpaca is a technology company headquartered in Silicon Valley that builds a simple and modern API for stock and crypto trading. Our Brokerage services are provided by Alpaca Securities LLC, a member of FINRA/SIPC. We are a team of diverse background individuals with deep financial and technology expertise, backed by some of the top investors in the industry globally. We are proud to be supported by the love of enthusiastic community members on various platforms.

Alpaca’s globally distributed team consists of developers, traders, and brokerage business specialists, who collectively have decades of financial services and technology industry experience at organizations such as FINRA, Apple, Wealthfront, Robinhood, EMC, Cloudera, JP Morgan, and Lehman Brothers. Alpaca is co-founded and led by Yoshi Yokokawa (CEO) and Hitoshi Harada (CPO).

Our investors include a group of well-capitalized investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Elderidge, and Y Combinator as well as highly experienced industry angel investors such as Joshua S. Levine (former CTO/COO of ETRADE), Nate Rodland (former COO of Robinhood & GP of Elefund), Patrick O’Shaughnessy (“Invest Like the Best” podcast host & Partner of Positive Sum), Jacqueline Reses (former Executive Chairman of Square Financial Services), Asiff Hirjii (former President/COO of Coinbase), Aaron Levie (CEO of Box), and founders of leading Fintech companies including Plaid and Wealthsimple.


Allow 8+ billion people on the planet to access financial markets.

We are committed to providing a secure, reliable and compliant platform for anyone who wants to build their own trading strategies, asset management automation, trading and robo-advisor apps, new brokerage services, investment advisory services and investment products. We value having a variety of developers who create exciting and innovative projects with our API.

What Services Does Alpaca Provide?

Alpaca provides trading and clearing services for US equities under its subsidiary Alpaca Securities LLC. We currently support stocks, ETFs listed in the US public exchanges (NMS stocks) and cryptocurrencies. Support for other asset classes, such as options, futures, FX, private equities, and international equities are on our roadmap.

We work with retail traders and institutional investors directly, and also work with app developers, broker-dealers globally, investment advisors and fintech companies that offer US stock investing features to their end customers, both in and out of the United States.

To serve our customers, we provide Web API, Web dashboards, market data, paper trading simulation, API sandbox environment, and community platforms.